A strategic marketing design translating LUSH's core value of 'Fresh Ingredients' into a visual experience, aimed at elevating product awareness and driving sales for the lemon collection during the summer season.
OVERVIEW
The 'Squeeze the Summer' campaign modernizes LUSH's raw logo to maximize its core heritage of 'Freshness'. By using vintage halftone textures and organic splashes, the design captures LUSH's signature kitsch and wit. This visually delivers a "refreshingly bursting summer" experience, setting a pop-inspired, approachable tone for future touchpoints.
core value & concept
Squeeze the Summer!
Squeezing the most vibrant summer energy out of LUSH's unchanging essence of freshness.
