Blue and yellow LUSH shopping bag on yellow tiled bench with shadows.
2026

With Paw

UX / UI
Branding

A mobile app that matches users with their ideal pets using a matching algorithm.

Adobe Illustrator logo.Adobe Photoshop logo.Adobe Photoshop logo.
OVERVIEW
With Paw is a platform for adopting abandoned animals and building a community. It is a comprehensive platform for matching abandoned animals that goes beyond simple adoption promotion, documenting post adoption lives and sharing information. It aims to enhance transparency in the adoption process and promote harmonious lives between pets and humans. The main objective of the With Paw project is to build a design solution that systematizes information on shelter pets and provides a matching algorithm customized to adopters' lifestyles, thereby reducing abandonment rates caused by misinformation.
core value & concept
Connecting Hearts,
Finding Homes.
Connecting rescued pets with loving families.
Emotional
Warm
Friendly
color palette
#F36D4B
#ADC6A0
#3A3A3A
Brand character
This is “Paw Buddy,” a mascot character based on With Paw’s branding that connects emotionally with users.
Three WithPaw characters: one waving, one holding a magnifying glass, one curious with a question mark.
sign in / sign up
Users can complete the sign-in and sign-up process by entering some basic information.
With Paw splash screenWith Paw sign-in screenWith Paw sign-up screen
Matching Algorithm Questions
The matching algorithm analyzes users' lifestyles based on their information.
With Paw's matching algorithm question screensWith Paw's matching algorithm question screensWith Paw's matching algorithm question screens
Home
On the home screen, users can first see the pets that best match their lifestyle, followed by pets with a high matching rate.
With Paw Home Screen
Information
This screen displays basic information about the pet selected by the user. Users can view the temporary guardian’s information and begin the adoption application process on this screen.
With Paw information screen
Adoption Process
Users can check the adoption process in detail before proceeding with an adoption application.
The adoption process involves a document review and an in-person or video interview. 
With Paw adoption process screens
Adoption Application
When applying to adopt, users can decide whether to apply immediately or meet the animal first before applying.
With Paw adoption application screens
Browse
Users can view and search for various pets currently waiting for their families.
With Paw browse screen
Community
Users can exchange information or chat with other pet owners through the community.
With Paw community screen
Close-up of a smartphone screen showing apps including With Paw, Calendar, Photos, Mail, and Notes.
Two smartphones showing a WithPaw app interface.
Three smartphones show app screens for home type, family members, and pet allergy preferences.
Smartphone on green bench displaying a WithPaw app featuring a happy Australian Shepherd named Riley.
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